Our Privacy Policy

Effective Date: [01/10/25]

Studio Forma Pilates (“we”, “our”, “us”) respects your privacy and is committed to protecting your personal data. This policy explains how we collect, use, and protect your information in line with UK GDPR and the Data Protection Act 2018.

1. Who we are

STUDIO FORMA PILATES LTD
Email: hello@studioformapilates.co.uk
Website: www.studioformapilates.co.uk

We are the data controller for the personal information you provide to us.

2. What information we collect

We may collect and process the following personal data when you interact with us:

Name, email address, phone number, emergency contact
Payment details (processed securely by our booking/payment provider – we do not store card details)
Health information relevant to participation in Pilates classes (e.g. PAR-Q, injuries, pregnancy, or medical conditions you choose to share)
Attendance and booking records

3. Why we collect your information

We use your information to:

Provide, manage, and improve our Pilates classes and services
Communicate with you about bookings, schedule changes, and updates
Keep you safe during classes (health information)
Process payments and manage accounts
Send you marketing updates (only if you have consented – you can opt out anytime)

4. Legal basis for processing

We process your personal data under the following bases:

Contract – to provide you with the classes and services you book
Legal obligation – to comply with tax and accounting rules
Consent – for collecting health details and sending marketing communications
Legitimate interest – to manage business operations and improve services

5. How we store and protect your information

Data is stored securely using our booking system (Punchpass) and email provider.
Health forms and personal data are only accessible to authorised staff.
We do not share your personal data with third parties, except payment processors or where required by law.
We keep your data only as long as necessary (usually up to 7 years for financial records).

6. Your rights

Under GDPR, you have the right to:

Access the data we hold about you
Correct inaccuracies in your data
Request deletion of your data (where legally possible)
Restrict or object to processing
Withdraw consent for marketing or health data at any time

To exercise your rights, email us at: hello@studioformapilates.co.uk

7. Marketing

If you choose to join our mailing list, we will send occasional updates about classes, offers, and events. You can unsubscribe at any time by clicking the link in our emails or contacting us directly.

8. Complaints

If you have any concerns about how we handle your data, please contact us first.
You also have the right to complain to the UK Information Commissioner’s Office (ICO): www.ico.org.uk